About floortok
floortok is an independent, bilingual publication covering Japan's retail and luxury market — its department stores, malls, and the maisons inside them. We report live, first-hand-sourced intelligence for the people who work in and around that market.
What we publish
A live news wire of first-hand retail and luxury announcements, an original bilingual Journal, floor-by-floor brand intelligence on Japan's key stores, and a room of Japan market data drawn from official statistics.
Who it's for
Luxury and retail head offices in Paris, Milan, New York and beyond; retail, property and brand professionals in Japan; and anyone who needs an accurate, current read on Japan's consumer market.
How we work
We write only from first-hand sources and attribute everything we report. Where another outlet has the story, we link to it rather than reproduce it. Our full approach is set out in our Editorial Policy.
Independence
floortok is independent and is not affiliated with, endorsed by, or sponsored by any brand, retailer, department store or mall named on the site.
Common questions
What is floortok?
floortok is an independent, bilingual publication covering Japan's retail and luxury market — its department stores, malls, and the maisons inside them. It publishes a live news wire, an original Journal of reporting and analysis, floor-by-floor brand intelligence on Japan's key stores, and a room of Japan market data drawn from official statistics.
Is floortok available in Japanese?
Yes. Every page on floortok is fully bilingual in English and Japanese, and you can switch language at any time from the language toggle.
Where does floortok's information come from?
floortok reports only from first-hand, primary sources — company and brand announcements, official store guides, and government statistics — and attributes everything. Where another outlet has the story, floortok links to it rather than reproducing it. Market data is drawn from Japan's own official statistics and is free to repost with credit.
Who is floortok for?
floortok is written for retail and luxury professionals — brand head offices, department-store and mall operators, developers and analysts — following the Japanese market, and for anyone who needs an accurate, current read on Japan's consumer economy.
How often is floortok updated?
Daily. The news wire refreshes on a scheduled routine, and the desk publishes new Journal reporting and refreshes Japan market data as figures are released.
Is floortok affiliated with the brands and stores it covers?
No. floortok is independent and is not affiliated with, endorsed by, or sponsored by any brand, retailer, department store or mall named on the site.
Contact
Reach the editorial desk at hello@floortok.com. Press and PR teams can find how to work with us on our Press page.