The floortok Journal — original reporting and analysis on luxury retail in Japan

floortok

Journal

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Analysis and field notes on Japan's luxury retail — floor by floor. Signed editorial alongside the daily news wire.

Warm editorial illustration of a department-store pop-up rail of jacquard and embroidered apparel, a silhouette shopper browsing patterned textiles.
News

HERALBONY unveils a new brand symbol and widens its apparel line across a four-city pop-up run

HERALBONY, the Japanese company that licenses artwork by artists with disabilities onto fashion and lifestyle goods, has introduced a new brand symbol and a wider apparel range, taking both from its Tokyo flagship into department-store pop-ups in Fukuoka, Nagoya, Osaka and Tokyo.