Who we are

floortok is an information service about Japan's retail and luxury market. floortok is the operator responsible for personal information handled through this site. You can reach us about any privacy matter at hello@floortok.com.

What we collect

Browsing the site: we store a preference cookie to remember your chosen language (English or Japanese) and, once you make a choice, your cookie/analytics consent. Our hosting provider also keeps standard technical logs (such as IP address and browser type) to deliver pages and keep the service secure.

If you create an account: we collect your email address so you can sign in. If you sign in with Google, we receive basic profile information (such as your email address and name) from Google to set up and identify your account. We store your account and the plan you are on.

If you sign up for our email brief: we collect your email address (and the language you signed up in) so we can send you the daily morning brief. You can do this without an account, and you can unsubscribe from any email or from your account settings at any time.

If we introduce paid subscriptions: payment will be handled by a third-party payment provider, and we will update this policy to describe what that involves before billing begins.

Purpose of use

We use the personal information above to: provide and secure the site; create and manage your account and sign-in; remember your settings; save features tied to your account (such as a watchlist); send the daily email brief to people who ask for it, and handle unsubscribe requests; understand how the site is used so we can improve it; respond to enquiries, corrections and press or media correspondence you send us; and, in future, to provide and bill paid plans. We do not use it for any purpose beyond these without telling you.

Cookies and analytics

We set a cookie for your language preference and, once chosen, your consent decision. These are needed to run the site and remember your choices.

With your consent, we use Google Analytics (provided by Google) to understand how the site is used. When enabled, it sets cookies and sends information about your visit — such as your device and browser, pages viewed, approximate location derived from IP, and an analytics identifier — to Google, which processes it on our behalf as a measurement service. We ask for your consent before it runs, and you can decline or change your choice at any time (declining does not limit access to the site).

This is an "external transmission" disclosure under Japan's Telecommunications Business Act: the recipient is Google, the information is the visit and device data described above, and the purpose is site analytics. Links to external sites (news publishers, brand and government pages) are governed by those sites' own privacy policies.

Service providers and international transfers

We use trusted providers to run floortok, and some of them store or process data outside Japan: hosting and content delivery (Vercel); accounts, database and sign-in, including Google sign-in (Supabase and Google); site analytics (Google); email delivery for our brief and related messages (Resend, in the United States); and the tools that help us produce editorial illustrations and content. These providers act on our instructions. Because they may process data in other countries (including the United States), your information may be transferred internationally; we take this into account when choosing providers.

Retention

We keep account information for as long as you keep your account, and delete or anonymise it within a reasonable period after you close your account or ask us to. Technical logs and analytics data are kept only for as long as needed for security and to understand site usage.

What we do not do

We do not sell your personal data, and we do not build advertising profiles or run third-party advertising trackers on the site.

Personal information in our reporting

Our articles and the press images we publish can include personal information about third parties — for example the names of company representatives, or people who appear in official press photographs. We obtain this from public and officially published sources and from press materials offered for media use, and we handle it for the purpose of news reporting and editorial commentary. We use press photographs only where they are offered for media use and on the supplier's stated terms.

If you appear in our coverage and have a concern, please contact us at hello@floortok.com.

Your rights and choices

You can accept or decline analytics at any time, and clear cookies and local data from your browser whenever you like. You can ask us to tell you what personal information we hold about you, and to correct, delete or stop using it, by contacting hello@floortok.com. If you have a concern, you can also raise it with us at that address.

If you are in a region with data-protection laws such as the EU/UK, you may have additional rights (including access, erasure, objection and portability); contact us at the same address to exercise them.

Children

floortok is a business-information service intended for adults and is not directed at children.

Changes

We may update this policy from time to time; the date above shows the latest version. If we make a significant change to how we handle personal information, we will make that clear on the site.