Apple

The Japan read

From the company's own filing for Q3 FY2026 (Apr–Jun 2026) · reported 2026-07-30 · the filing ↗

▲ +13.4%Japan salesJapan segment net sales in US dollars, as reported; Apple says the weaker yen weighed on the figure.

• JapanJapan, one of Apple's five reporting segments, grew net sales 13.4% to $6.55bn, which the company puts down to higher iPhone sales; it says the weaker yen weighed on the dollar figure. Over nine months Japan sales rose 10.4% to $24.37bn.
• JapanJapan segment operating income rose 4.6% to $3.00bn from $2.87bn; segment cost of sales rose 22.8%, so the margin fell to 45.8% from 49.7%. Apple's segment profit excludes R&D and general and administrative costs, which it books at corporate level.

Other callouts in the filing

• SegmentGreater China sales rose 22.4% to $18.82bn, on higher iPhone sales and a stronger renminbi, the company says; segment operating income rose 27.2% to $7.41bn. Europe grew 22.4%, the Americas 11.1% and the rest of Asia Pacific 15.6%.
• SegmentiPhone sales rose 21.7% to $54.25bn, Services 12.1% to $30.74bn and Mac 28.7% to $10.35bn; iPad fell 5.9% to $6.19bn.
• One-offGross margin of 50.1% included a favourable impact of about 2 percentage points from US tariff refunds, and diluted earnings per share of $2.02 (up 29%) included $0.11 from the refunds, the company says.

floortok's reading of the filing, in our own words. Figures are the company's own; where a growth rate is our arithmetic, it says so.