Mizuno

The Japan read

From the company's own filing for Q1 (Apr–Jun 2026) · reported 2026-08-07 · the filing ↗

• JapanJapan sales rose 7.6% to ¥37.39bn and operating profit 34.6% to ¥4.10bn, both records. Mizuno credits football, golf — its new JPX ONE club was a hit — workwear, and sport-style shoes, which grew through its direct-to-consumer channels and lifted margins.
• JapanBy category in Japan, workwear rose to ¥5.1bn from ¥4.3bn, sport-style shoes to ¥1.3bn from ¥0.8bn and golf to ¥2.0bn from ¥1.6bn; baseball and softball, its largest Japan category, slipped to ¥7.6bn from ¥7.7bn.

Other callouts in the filing

• SegmentOverseas sales were 47.7% of the total, a first-quarter record (45.3% a year earlier). Europe grew 24.0% to ¥9.88bn, the Americas 15.8% to ¥13.75bn and Asia-Oceania 17.3% to ¥10.49bn; US tariffs cut about ¥0.6bn from profit, the company says.
• BasisMizuno says Japan, about 60% of sales, buys roughly $200m of goods a year in dollars, so currency moves affect costs, softened by hedging and the yen value of overseas earnings. A weaker yen added about ¥1bn to European sales this quarter.
• OutlookFull-year guidance is unchanged: sales of ¥280.0bn (+8.1%), operating profit of ¥25.5bn (+12.8%) and net income of ¥19.0bn (+3.4%). The first quarter delivered 25.5% of the sales target and 32.8% of the operating-profit target.

floortok's reading of the filing, in our own words. Figures are the company's own; where a growth rate is our arithmetic, it says so.