Malaysian tea chain BEUTEA opens its second Japan store, inside Nagoya Station's Meichika mall
BEUTEA, the Malaysia-founded tea brand that drew hour-long queues at its December Nagoya debut, is opening a second store inside Nagoya Station's underground Meichika mall on 4 September, taking its jasmine-tea menu from a destination address to a straight transit crowd.
BEUTEA, a Malaysia-founded tea brand, will open its second Japan store on 4 September inside Meichika, the underground shopping street beneath Nagoya Station, according to a release from operator Miradear Co., Ltd. The new store sits directly off the concourse serving JR, Meitetsu, Kintetsu and the city's Higashiyama and Sakuradori subway lines, and will open daily from 7am to 10pm.
The opening follows BEUTEA's Japan debut in Nagoya's Yabacho district on 20 December 2025, where the company said opening-day queues ran to about an hour and its loyalty programme signed up more than 20,000 members within three months. The Meichika store swaps that destination address for direct footfall off the station concourse.
The menu centres on jasmine milk tea (¥528–828) and jasmine grape tea (¥888–1,088), served in the brand's three-straw format, alongside a Meichika-exclusive "Nagoya Tea Macchiato." The first 100 customers on opening day will receive a free jasmine milk tea, the company said.
A second Japan store within nine months of the first points to a chain still testing formats rather than banking on one address: a queue-driven destination shop in Yabacho, now a transit-corridor outlet built for a commuter with thirty seconds to decide. It is a small bet, but a telling one, on how far Japan's appetite for premium tea-over-coffee concepts extends beyond a single viral opening.