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Casio's G-SHOCK and CASIO WATCH strategy drives a record first-half profit, and the company raises its outlook and dividend

Casio's watch division, not its calculators or keyboards, is now carrying the company: G-SHOCK and the pricier CASIO WATCH line pushed first-half operating profit up 153% to a record, and Casio has raised its full-year outlook and dividend for the second time this year.

Two shoppers lean in to a lit watch case, rugged sports watches on one side and slim dress watches on the other
Illustration by floortok.com

Casio Computer Co., Ltd. (カシオ計算機) said on 12 November that revenue for the six months to 30 September 2026 rose 18.7% to ¥157.50bn, with operating profit up 153.1% to ¥24.02bn and net profit up 106.5% to ¥16.63bn -- the company's best first-half profit on record.