Daiso opens its first Mexico stores this September, adding a second Latin American market
Daiso will open two stores in Mexico City this September and is targeting five by the end of the year, working through a local operating partner as Japan's 100-yen-shop giant adds a second Latin American market alongside Brazil.
Daiso Industries, the Hiroshima-based operator of Japan's largest network of 100-yen shops, will open its first two stores in Mexico this September, according to a company release dated 4 August. Both stores open simultaneously in Mexico City and its wider metropolitan area, with Daiso targeting five stores in the market by the end of the year.
The company said it will run the Mexican stores through close coordination with a local operating partner, without naming the partner in the release. As of the end of February 2026, Daiso said it operated roughly 1,107 stores across 25 countries and regions, including existing operations in the United States, Brazil, the Philippines and Thailand.
Mexico adds a second Latin American market to that footprint alongside Brazil, and the route in — a tie-up with a local operator rather than a wholly owned rollout — is the model Japanese retailers increasingly default to when testing a market with an unfamiliar consumer base and currency. The pace set out here is notable: five stores by year-end from a standing start in September is an aggressive ramp for a market entry, and it suggests Daiso is treating Mexico City less as a toehold to monitor than as a market it already expects to work. What happens after the initial five will say more about that bet than the opening itself.