Hanshin Umeda hosts every B.LEAGUE club's merchandise under one roof
Hanshin Umeda is running a pop-up carrying roughly 200 items of licensed merchandise from all 44 clubs of B.LEAGUE, Japan's top professional basketball league, with four club mascots making scheduled appearances -- a sign that department stores are treating pro-sports licensing as a mainstream retail category, not a one-team novelty.
Hankyu Hanshin Department Stores, Inc. (株式会社阪急阪神百貨店) said its Hanshin Umeda Main Store will run the "B.LEAGUE Mascot Pop-up Shop in Osaka" on the second floor's Creators Village (クリエイターズヴィレッジ) from November 11 to 17, 2026, closing at 18:00 on the final day. The event gathers roughly 200 items of merchandise from every club in B.LEAGUE, Japan's top professional men's basketball league, which has 44 member clubs, the company said.
Alongside each club's own goods, the line-up includes items from a collaboration between B.LEAGUE and the 2025 Osaka-Kansai Expo built around the Expo's mascot, Myaku-Myaku (ミャクミャク), plus trading-card packs from the "B.LEAGUE CARD (Real Card Collection) Akatsuki Japan" series. Prices run from ¥770 for a can badge to ¥5,500 for a T-shirt, with a face towel and a tote bag each at ¥3,300 and an acrylic keychain at ¥1,200, Hanshin said.
Four club mascots are scheduled to appear on different days, each for two 30-minute sessions: Hanneyarin (はんニャリン) on November 11, Verty (ベルティ) on the 13th, Maidokun (まいどくん) on the 15th and Shikacche (シカッチェ) on the 17th -- the pop-up's closing day.
Running every club's merchandise together, rather than giving one team its own activation, turns a department-store pop-up into a one-stop stand for however many clubs a shopper happens to follow, spreading the appeal across the whole league rather than betting the floor on a single fan base. Scheduling a different mascot on four separate days gives Hanshin a reason to pull the same shoppers back more than once in a single week -- a cheap repeat-visit lever for an event that costs the store little more than the floor space itself.