Haruyama, known for mass-market suits, opens its first bespoke boutique — in Ginza

Haruyama Shoji, the operator of Japan's Haruyama menswear chain, opened its first made-to-order suit boutique on August 22 in Ginza, trading under the British name Stovel & Mason, the company said in a press release.

The reservation-only store occupies a basement unit at the Ginza Yuki Building on Ginza 2-chome, and offers order suits, jackets and shirts alongside ties, pocket squares, cufflinks and other accessories. Haruyama, better known nationwide for its roadside menswear stores, said the boutique pairs the British house's brand and construction values with tailoring by skilled craftspeople in Japan, under a concept it calls "Tradition & Technology."

Haruyama said Stovel & Mason traces its roots to 1818, when William Stovel and Arthur Mason founded the house on London's Savile Row, and that it has counted British royalty, politicians and film stars among its clients. Suits start at ¥75,900 (tax included) for the entry Basic Label, rising to a Gold Label cut with full-canvas construction — a hand-tailoring technique for a more structured drape — sewn by contractor Tahara Concert, according to the release. Fabric choices run to roughly 1,000 options, including Reda merino wool from New Zealand and Italy's Vitale Barberis Canonico.

The move is a small but deliberate step up-market for a chain built on affordable, ready-made suiting: a single, appointment-only Ginza basement room, rather than a nationwide rollout, lets Haruyama test premium bespoke demand without putting its mass-market name on the door.