Kering moves Gucci's beauty licence from Coty to L'Oréal a year early
Kering said Gucci and L'Oréal have signed a 50-year exclusive beauty licence starting mid-2027, ending Gucci's existing licence with Coty a year ahead of its scheduled 2028 expiry, with Coty receiving about $400m for the early handover and L'Oréal covering roughly 70% of the transition cost.
Kering said Gucci and L'Oréal have entered a 50-year exclusive beauty licence agreement, effective mid-2027, a year ahead of schedule. The deal ends Gucci's existing beauty licence with Coty, which had been due to run until 30 June 2028, one year early.