Laforet Harajuku's autumn renewal lands Anna Sui's first store anywhere in the world

Mori Building, which owns and operates Laforet Harajuku, is refreshing part of the youth-fashion building's tenant line-up this autumn, the company said in a press release on Aug. 6, with new shops opening on a rolling basis from Aug. 8.

The headline addition is anna sui nyc, which Mori Building described as the label's first store anywhere in the world — putting Anna Sui's biggest global retail move to date inside a building built on emerging Japanese and street brands, rather than an established maison address such as Omotesando or Ginza.

Also opening: neith.SATELLITE, the first permanent shop for the styling-focused label neith., which Mori Building said had built its following through pop-up shops before this launch; LA LUICE, a Lolita-fashion brand selling lace and delicate accessories; a temporary shop tied to the Steven Spielberg-produced film Jaws, carrying licensed merchandise and a photo wall; a collaboration kitchen car marking the 13th anniversary of USAGI ONLINE, run with the Meguro café PARLOR NOON; and PAHO GALLERY, showing work by New York-based artists. Mori Building did not disclose floor assignments, an investment figure or the number of new leases involved.

Mori Building framed the renewal around "proposing the newest culture" and what it called "incubation," explicitly citing the practice of turning pop-ups that found an audience into permanent stores — neith. is the case in point this round.

That is the more familiar half of Laforet's playbook: treat the building as a testing ground, then reward what works with a lease. Anna Sui's arrival is the less familiar half — an established Western house choosing Harajuku, rather than a maison strip, for a genuine global first. For a building competing less on rent than on cultural relevance, landing that kind of debut is worth more than another well-known name filling a floor.