Lawson and MUJI take their co-branded line into fragrance, with a mist sold only at Lawson
Lawson, Inc. and Ryohin Keikaku, the operator of MUJI, will launch a ¥1,489 MUJI body mist on November 10 sold only at the roughly 13,000 Lawson stores that carry MUJI products -- the fourth joint product the two companies have shipped since their first in 2025, and a cheap way for MUJI to reach shoppers who may never visit one of its own stores.
Lawson, Inc. (株式会社ローソン) and Ryohin Keikaku Co., Ltd. (株式会社良品計画), which operates MUJI (無印良品), said they will launch "MUJI Body Fragrance Mist, Good Night Blend" (無印良品 ボディフレグランスミスト おやすみブレンド), a 46mL mist priced at ¥1,489 including tax, on November 10 -- MUJI's first body fragrance mist, and a product sold exclusively through Lawson, according to the companies' October 30 announcement.
The mist will be sold at Lawson locations nationwide that carry MUJI products -- about 13,000 stores as of the end of September 2026, excluding Lawson Store 100 outlets, the companies said. It is scented only with essential oils, built around the blend used in MUJI's existing "Good Night Blend" (おやすみブレンド) essential oil, which combines bergamot and sweet orange among other notes. The companies describe the scent as calm and relaxing, and suggest it for everyday wear, for relaxing while travelling or commuting, and before bed.
The launch builds on a partnership the companies trace back to May 2022, when Lawson began a full rollout of MUJI products in its stores. Their first joint cosmetics item followed in March 2025, and in September 2026 the companies added a nail-and-hand cream and a damage-repair hair oil, both in an "Earl Grey & Woody" (アールグレイ＆ウッディ) scent, which Lawson said sold well, mainly among women in their 30s to 50s. The companies said that response, together with the existing popularity of the Good Night Blend essential oil among MUJI's fragrance range, led to the new mist.
The tie-up reads as a Place move as much as a Product one: MUJI's own stores cluster in larger shopping districts, while Lawson's convenience-store network reaches neighbourhoods a MUJI outlet never will. Letting a familiar retail partner carry a MUJI-developed scent beyond the brand's own four walls costs MUJI little and keeps its name within easy reach of shoppers who might not make a special trip for it. That the companies have now shipped four joint products in under two years -- cosmetics, a nail and hand cream, a hair oil and now a fragrance -- suggests the tie-up has become a standing programme rather than a one-off trial.