Loro Piana bets on terracotta, and on Omotesando
A four-storey boutique behind more than 1,400 terracotta tiles is a statement about material, patience and one particular street.
Loro Piana will open a four-storey boutique on Tokyo's Omotesando in October 2026, its facade designed by the architect Jun Aoki and clad in more than 1,400 terracotta tiles. The material is the message.