PPIH's 37-year streak of revenue and profit growth earns Don Quijote operator a new Guinness World Record
PPIH, the operator of Don Quijote, says Guinness World Records has certified its 37 consecutive fiscal years of revenue and operating-profit growth as a brand-new record category — an externally verified read on how durable Japan's discount-retail growth model has been, as the group closes FY2026 with another set of record results.
PPIH, the operator of Don Quijote, said Guinness World Records has certified its run of 37 consecutive fiscal years of revenue and operating-profit growth — from the year ending June 1989 through the year ended June 2026 — as a new record category, Most consecutive years of revenue and operating profit growth (current), with the certificate presented on October 9, according to the company's release. PPIH said this category had never previously been certified by Guinness World Records to any company, making it the first such certification in Guinness World Records' history.
The streak runs alongside PPIH's own FY2026 results: revenue of ¥2.4453 trillion, up ¥198.5 billion year on year, and operating profit of ¥174.8 billion, up ¥12.5 billion, the company said.
PPIH traced the run back to the opening of the first Don Quijote store in Fuchu, Tokyo, in March 1989, under what it describes as a customer-first operating principle built on its own concept of CV+D+A — convenience, discount pricing and amusement. Since then the group has added the Mega Don Quijote and Olympic store banners, the Apita and Piago general-merchandise chains it picked up through its 2019 acquisition of Uny, and, from April 2026, a new supermarket-format banner called Robin Hood, alongside stores in the US, Singapore, Thailand and Hong Kong. The company's own corporate timeline marks revenue passing ¥500 billion in fiscal 2011, ¥1 trillion in fiscal 2019 and ¥2 trillion in fiscal 2024; Don Quijote reached all 47 prefectures with a Kochi opening in February 2025, and PPIH took full ownership of the Olympic group in July 2026.
A record like this is PPIH's own framing, certified against Guinness's rules rather than any external financial-disclosure standard, but the underlying run — 37 straight years without a down year in either revenue or operating profit, spanning Japan's long deflationary stretch, the 2008 financial crisis and the pandemic — is the kind of track record Japanese landlords and franchise partners weigh when deciding who gets the next lease. It is also a marker for where Japan's discount-retail model sits relative to the department-store sector now reporting its own results: PPIH's growth has compounded through store-count expansion, format breadth and, most recently, acquisition, rather than resting on same-store gains alone.
PPIH said the certification does not change its strategy, reiterating its long-term growth plan, Double Impact 2035, as the target it is still working toward. But an externally verified, Guinness-certified growth streak is a rarer marketing asset than the company's own superlatives, and one its competitors cannot easily claim for themselves.