Sendai PARCO rebuilds its restaurant floor with two first-ever Tohoku stores
Sendai PARCO is renewing all six restaurants on its ground-floor dining strip between December and January, bringing in a Kyushu tempura chain and a Tokyo monjayaki specialist for their first-ever Tohoku locations -- a dated read on how a regional Japanese mall defends its food floor against Sendai Station's rival retail.
PARCO Co., Ltd. (株式会社パルコ) said Sendai PARCO (仙台PARCO) will renew all six restaurants on "Paruichi" (パルイチ), the ground-floor dining strip of its PARCO2 building, between December 2026 and January 2027, according to a November 5 announcement.
Three outlets open first: bubble-tea chain Gong cha (貢茶) and ramen shop Chuka Soba Tanaka Soba-ten (中華そば専門 田中そば店) on December 3, followed by Korean restaurant Hanbijie (韓美膳 [ハンビジェ]) on December 10. Tanaka Soba-ten and Hanbijie are both new to the area immediately around Sendai Station, PARCO said.
The renewal's bigger claim arrives January 28, 2027, when Hakata Tempura Yamaya (博多天ぷらやまや), a Fukuoka-based tempura counter, and Tsukishima Monja Tamatoya (月島もんじゃ たまとや), a monjayaki (a griddle-cooked Tokyo speciality) restaurant from Tokyo's Tsukishima district, open their first-ever Tohoku locations. Hakata Motsunabe Oyama (博多もつ鍋おおやま), an existing offal hot-pot restaurant on the floor, renews on the same day.
The line-up leans on two cities with strong culinary identities of their own -- Fukuoka's tempura and Tsukishima's monjayaki -- rather than local Sendai or Tohoku names, a Product bet that trades novelty for a name shoppers already associate with a food culture. For a PARCO2 floor competing with the food options inside and around Sendai Station, pulling in chains that have never opened in the region before gives it something the station can't yet offer, at least until a rival mall signs the same names.