Aeon Retail turns a GMS floor in Tsukuba into WONDER GATE, its bid for a nationwide experience-led format
Aeon Retail has turned part of a general-merchandise floor at its Tsukuba store into WONDER GATE, an experience-led format organised around what shoppers do rather than what they buy — and says it's the first location in a concept it plans to roll out nationally, pending how the pilot performs.
Aeon Retail has converted part of the non-food floor at Aeon Style Tsukuba, in Ibaraki Prefecture, into an experience-led retail space it calls WONDER GATE — and says it is the first outlet in a concept it plans to expand into other stores nationwide, according to a release from Aeon Co., Ltd.