We write our articles only from primary sources — companies' own filings and press releases, official brand and maison newsrooms, and government and industry statistics. These are announcements made first-hand by the organisations concerned.

We report facts with clear attribution and link back to the original source. Where another outlet has reported a story, we show the headline and link out to their coverage rather than reproduce it.

Before we draw on any source we verify what its terms allow. Public filings and government data are free to cite; other material we handle according to each source's own rights.