Q2 2026 (Apr–Jun) · Quarter alone
Net sales¥1,241.7bn+13.3%
Operating profit¥111.2bn+5.0%
Net income¥74.1bn+6.0%
Converted from EUR at this period's average rate. The change is as the company reported it, in EUR.
Adidas posted its strongest quarter and half-year on record: Q2 2026 net sales rose 14% at constant currency (13.3% as reported) to €6.74bn, but heavier World Cup-related marketing spend (+€212mn) held operating profit growth to 5% (€574mn) and net income to 6% (€398mn) — enough of a profit miss to send the stock sharply lower even as management raised full-year revenue guidance to 9–10% constant-currency growth. Japan, reported jointly with South Korea, was among the strongest regions: combined sales rose 18% at constant currency in the quarter (21% for the half), with direct-to-consumer sales across the pair up 25%.