adidas posts record Q2 sales on World Cup demand, with Japan/South Korea among its fastest-growing regions
adidas posted record quarterly sales on World Cup demand, with Japan and South Korea — reported as one combined region — among its fastest-growing markets.
adidas posted record quarterly net sales of €6.74bn in the second quarter of 2026, up 14% at currency-neutral rates, the German sportswear group said, crediting demand tied to this year's football World Cup. Currency-neutral growth in the Performance category — jerseys, boots and related football gear — reached 39%, the company's strongest-growing segment in the quarter.