Q2 2026 (Apr–Jun) · Quarter alone
Group sales¥167.7bn−9.7%
EBIT¥10.9bn−28.0%
Net income¥6.3bn−32.0%
Converted from EUR at this period's average rate. The change is as the company reported it, in EUR.
Asia/Pacific held up better than anywhere else for Hugo Boss — down 5% currency-adjusted in the quarter and 2% across the half — but the company does not break Japan out of it. Group sales fell 10% to €905mn (−9% currency-adjusted) as its strategic realignment ran into soft demand, and EBIT fell 28% to €59mn at a 6.5% margin, with net income down 32% to €34mn. Gross margin nonetheless improved 200 basis points to 64.9% on better sourcing and fewer markdowns. Full-year guidance is reaffirmed: a mid- to high-single-digit currency-adjusted sales decline and EBIT of €300–350mn.