McDonald's Japan

The Japan read

From the company's own filing for H1 (Jan–Jun 2026) · reported 2026-08-07 · the filing ↗

• JapanExisting-store sales rose 5.9% in the half, the 43rd straight quarter of growth, the company says. They rose 7.3% in January–March on 4.8% more customers, and 4.5% in April–June with customer numbers up 0.2%.
• StoresIt had 3,038 restaurants at end-June after opening 35, closing 22 and remodelling 189 in the half. Franchisees ran 2,374 of them (about 78%) and the company 664. For 2026 it plans 130–140 openings and 70–80 closures.
• JapanIts monthly IR sales report shows existing-store sales up 6.2% in July–September, with customers up 1.6% and average spend up 4.5%. September alone rose 10.0%.

Other callouts in the filing

• BasisSales across all restaurants, franchised ones included, rose 8.0% to ¥464.3bn. Reported revenue counts only company-run store sales and franchise income: company-run sales fell ¥9.5bn to ¥123.8bn and franchise revenue rose ¥10.3bn to ¥80.2bn. In the half, 43 restaurants moved from company to franchise operation.
• OutlookIt raised full-year guidance to revenue of ¥408.0bn (−2.1%), operating profit of ¥55.5bn (+4.2%) and net income of ¥35.0bn (+3.2%), with existing-store sales growth of 4.8% (was 4.0%). It says raw-material costs are rising more than it assumed at the start of the year.

floortok's reading of the filing, in our own words. Figures are the company's own; where a growth rate is our arithmetic, it says so.