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McDonald's Japan extends its same-store sales streak to 44 quarters, helped by a February price rise and a shift toward franchising

McDonald's Japan's headline same-store growth is real, but it is running alongside a February price rise and a quiet shift of stores from company-operated to franchised — two things that flatter the comparison as much as more customers do.

Illustration of a busy burger restaurant counter with trays of burgers and fries, customers in silhouette queuing and ordering at touch screens.
Illustration by floortok.com

McDonald's Holdings Japan's existing-store sales rose 6.0% in the nine months to September, the company said in results filed 10 November, marking its 44th consecutive quarter of growth since the final quarter of fiscal 2015. Systemwide sales — company-operated and franchised stores combined — rose to ¥714.7bn, up roughly 8% on the year, while operating profit rose 11.0% to ¥47.6bn and net profit rose 12.6% to ¥30.4bn.