floortok

Journal

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Field note

Hyatt brings Alila to Japan, and hands the keys to a Japanese developer

A 60-room onsen retreat in Hakone, designed by Kengo Kuma, marks Alila's Japan debut. The structure is a joint venture, not a management deal, and the opening is years away.

Illustration of a terraced onsen pavilion in the Hakone mountains, steam rising from a small open-air pool among pampas grass
Sengokuhara: a 60-room retreat, planned for 2028. · Illustration by floortok.com

Hyatt Hotels Corporation is bringing its Alila brand to Japan for the first time, with a property called Alila Sengokuhara Hakone planned for Sengokuhara, inside Fuji-Hakone-Izu National Park, according to the company. Hyatt says the resort will hold 60 guestrooms, including 11 suites, and that every room will have its own private natural hot-spring bath. The project is targeted for 2028.