AUTRY takes the ground-floor stage at Isetan Shinjuku Men's with a Japan-only capsule
Two weeks on the Men's Building ground floor, a Japan-exclusive apparel capsule and an advance drop of autumn stock — a template for how European sneaker labels are entering Japanese department stores.
Autry Japan opens a limited-run store at Isetan Shinjuku from 19 August to 1 September, taking The Stage on the ground floor of the Men's Building, the company said on 17 August. Opening hours are 10:00 to 20:00.
The line-up runs across three sneaker families — Medalist, Reelwind and Windspun — alongside an apparel capsule the brand describes as exclusive to Japan, and an advance selection from the autumn/winter 2026 collection. Stated prices put the Medalist at 37,400 to 41,800 yen, a full-zip hoodie at 34,100 yen, sweatpants at 33,000 yen, T-shirts at 13,200 and 15,400 yen, and a cap at 11,000 yen.
That band — roughly 11,000 to 42,000 yen — is the point. It sits well above mass sportswear and comfortably below the leather goods a floor or two away, which is precisely the gap Japanese department stores have been trying to refill on their men's floors. A two-week residency with exclusive stock is the low-risk version of that experiment for both sides.
The capsule is presented with Bang Chan of Stray Kids, the company said. What to watch: whether the residency converts into a standing wholesale position at Isetan Men's, which is the outcome these pop-ups are usually auditioning for.