Isetan Shinjuku gets a pre-sale window for CFCL x VEJA's second sneaker

Isetan Shinjuku will host a pop-up for CFCL and VEJA's second sneaker collaboration, running 19-25 August on the Men's Building's sixth floor, in the Men's Creators section, the store said in an announcement.

The single item on offer is the Condor 3 Advanced, a VEJA trainer given CFCL's creative direction, priced at 42,350 yen. The pop-up amounts to a de facto pre-sale: the shoe will not go into general release until 16 September, about three weeks after the Isetan run ends.

Isetan's announcement described the collaboration as one where, in the store's words, "CFCL's aesthetic and VEJA's material quality and craftsmanship commitment converge into a special shoe." The pop-up will also show pieces from CFCL's autumn/winter 2026 collection, including its SOFT MILAN, MILAN and WEDGED series.

Isetan's own page confirms this is the second time the two labels have worked together. Giving a fresh collaboration a store-exclusive early window, weeks ahead of the wider retail launch, is a familiar move for the Men's Creators floor, which has run a string of capsule pop-ups this season. A small pre-sale allocation pulls shoppers to the floor now, lets the department store read demand off its own till, and claims a slice of the news cycle a designer drop would otherwise send to the brands' own channels.