BEAMS PLUS opens a two-day pop-up in Bishu, Japan's wool-weaving heartland
BEAMS PLUS's two-day pop-up in Ichinomiya runs a tailoring order event, a student fashion show and charity goods, all built on deadstock wool from Bishu, Japan's largest textile region — a concrete test of how far a mainstream Japanese apparel chain will lean into regional craft this season.
BEAMS PLUS will run a two-day pop-up, "BEAMS PLUS LIMITED STORE in BISHU," on 7-8 November as part of the BISHU FES. festival, set up on the third-floor Civic Terrace of the Owari-Ichinomiya Station Front Building (the i-Building) in Ichinomiya, Aichi Prefecture — a building directly connected to both JR Owari-Ichinomiya and Meitetsu Ichinomiya stations, according to BEAMS.