BOUL'ANGE opens a second Sapporo branch, inside Daimaru Sapporo's basement food hall
Baycrew's will open a second Sapporo branch of its BOUL'ANGE bakery inside Daimaru Sapporo's basement food hall on 30 July, the chain's 22nd store nationwide, built around a Hokkaido-only menu of local-cream bread and charred-corn sandwiches alongside its viral Dubai-chocolate croissant.
Baycrew's Co., Ltd. will open a second Sapporo branch of its BOUL'ANGE bakery on the basement food floor of Daimaru Sapporo on 30 July, the company said in a release distributed via PR TIMES on 24 July. It is the brand's 22nd store nationwide.
The Daimaru Sapporo branch carries a Hokkaido-specific menu alongside BOUL'ANGE's usual line-up: a white, cream-filled coppe roll made with Hokkaido cream (¥486), a croque monsieur built around charred Hokkaido corn (¥519), and three flavours of its Tigre pastry, alongside its Dubai-chocolate croissant, the pistachio-and-kadayif pastry that has driven queues at the brand's other stores. An opening promotion running 30 July to 1 August gives customers who spend ¥1,080 or more an original cookie and a small pouch, capped at 50 per day.
A second Sapporo door, rather than a first store in a new city, is a bet on density over reach: BOUL'ANGE is wagering the city can support two branches before it tries a third market, and the Hokkaido-only menu is the concession that lets a national bakery brand read as local on a department-store basement floor it doesn't own.