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Hervé Chapelier marks 50 years with a personal-order pop-up and an exclusive tote at Daimaru Sapporo

Hervé Chapelier is marking its 50th anniversary with a personal-order event and a limited-edition tote at Daimaru Sapporo from Aug. 12 to 18, letting customers mix handle and tag colours on a made-to-order bag.

A department-store event corner in a northern Japanese city, tote bags in muted colourways displayed on a table, a silhouette customer browsing
Illustration by floortok.com

Hervé Chapelier, the Paris bag brand founded in 1976, is marking its 50th anniversary with a personal-order event and an exclusive tote at Daimaru Sapporo, running Aug. 12 to 18 on the store's third floor, according to a release issued by PR agency Sunny Side Up Inc. on the brand's behalf. At the event, customers can combine their choice of handle and tag colours — including anniversary-only options — to order a personalised bag, with delivery taking about six months.