Daiso takes its three-brand storefront to a Tokyo trade show to court overseas mall developers
Daiso Industries is using a home-turf retail convention, not an overseas store opening, to pitch a single combined DAISO/Standard Products/THREEPPY storefront and its new Malaysia distribution hub directly at the developers and retailers who decide where the 100-yen-shop chain opens next abroad.
Daiso Industries, the operator of the DAISO 100-yen shop chain, said it will exhibit at RETAIL EXPO Tokyo 2026 — the 22nd Asia-Pacific Retailers Convention & Exhibition — on October 8 and 9 at the Tokyo International Forum, according to a company release. The company is treating the event, aimed at retail executives from across the region, as a venue to court overseas mall developers and retailers rather than shoppers.
The booth, roughly 144 square metres (about 43 tsubo) in Hall E, recreates a single combined storefront spanning Daiso's three retail formats — DAISO, the 100-yen variety chain; Standard Products, its pared-back lifestyle-goods brand; and THREEPPY, its design-led home and accessories line — centred on a life-size figure of the company's mascot character, Daizo-oh, the company said.
Daiso said the aim is to raise recognition of all three formats among the convention's audience of overseas developers and retailers and to open partnership discussions aimed at entering new markets, explicitly citing its recently built distribution hub in Malaysia — a global distribution centre, or GDC — as evidence of the supply-chain capacity behind further expansion.
Daiso managing director Taku Suzuki is scheduled to give a keynote in the exhibition's presentation room on October 8 from 4pm, titled, in the company's own words, "Becoming a true global company that delivers smiles and richer lives to customers."
As of February 2026, the Daiso group operated 5,891 stores across 26 countries and regions, with group revenue of ¥771 billion and Daiso Sangyo's own standalone sales at ¥698.3 billion, the company said.
The pitch is a place-and-partnership move rather than a store opening: Daiso already sells through franchised and licensed outlets in dozens of markets, but staging the combined format on its own home turf, in front of the region's mall developers rather than in a foreign shopping centre, treats the trade show itself as the sales floor. Packaging three formats into one recreated storefront also hands a prospective partner a single retail unit to negotiate over instead of three separate brand licences, and naming the Malaysia hub tells the room the chain can now supply a regional rollout at volume, not just the next one-off store negotiated out of Hiroshima.