Daiso's THREEPPY rolls out a ten-item GirlsAward cosmetics collaboration nationwide
Daiso's variety-goods brand THREEPPY is rolling out a ten-item, idol-fronted cosmetics collaboration with the fashion event GirlsAward across every store nationwide — a low-cost beauty-aisle refresh that borrows the same idol-and-event playbook drugstores and department-store cosmetics floors use to chase the same shopper.
Daiso Industries said its THREEPPY variety-goods brand will roll out a ten-item cosmetics and accessories collaboration with GirlsAward, the fashion and music event, from September 26 across every THREEPPY store nationwide and Daiso's online store, according to a company release. Actress and singer Tomomi Itano is named as the campaign's ambassador.