GINZA SIX turns the whole building into an André Saraiva Christmas artwork, with a resin skating rink and a rooftop concert
GINZA SIX's holiday campaign this year wraps its entrance, underground passage and rooftop in artwork by the Paris-based artist André Saraiva, with a resin skating rink opening this week and a rooftop concert on November 13 — the kind of building-wide programming the Ginza mall now runs every winter to keep dwell time up through its slower season.
GINZA SIX Retail Management will dress its entire Ginza building in artwork by André Saraiva (アンドレ・サライヴァ), the Paris-based graffiti artist behind the characters Mr. A and Mrs. A, for a Christmas campaign themed "LOVE" running November 6 to December 25, the company said.
The campaign spans the first-floor entrance on Chuo-dori, where a piece called "Love one" anchors the Ginza 4-chome side with further graphics on the 7-chome side, through to the underground passage linking Ginza Station to the building, where animated projections of Mr. A and Mrs. A mark what the company calls its first work of animation art, up to a rooftop installation, "Love two."
A resin skating rink carrying Saraiva's artwork opens on the rooftop GINZA SIX Garden from November 14 through February 14, priced at ¥2,000 for adults and ¥1,500 for children, with a ¥300 accompanying-adult fee and capacity for 75 skaters at a time; GINZA SIX describes the resin surface as a sustainable alternative to ice. A rooftop concert with performers Toko Miura's acoustic trio and the Yuma Abe & Yosuke Shimonaka duo is set for November 13 for an audience of 300 chosen by an in-app lottery that closed on October 31, with results already announced.
None of this is new in kind — Ginza's mall operators run some version of a building-wide holiday wrap every winter — but putting a single artist's hand across the entrance, the station passage and the rooftop in one go is a bigger commitment than a typical tenant-by-tenant decoration, and it buys GINZA SIX several more weeks of reasons to walk through after the gift-buying rush itself has passed, with the skating rink alone running into mid-February.