Goldwin becomes official kit supplier to Japan's national alpine ski team

Goldwin Inc. said on October 19 that it will become the official uniform supplier to Japan's national alpine ski team from the 2026-27 season, adding alpine skiing to the moguls, ski cross and aerials national teams it already supplies. The team will wear Goldwin kit from the World Cup season opener in Sölden, Austria, which starts October 24; the company did not disclose financial terms.

The uniform set covers racing suits, warm jackets and pants, side-zip pants, padded bib pants for staff who kneel on snow during course preparation, middle jackets, a rain coat, a warm overcoat and training T-shirts, according to the company. The warm jacket's outer shell uses 53% recycled polyester and has fully sealed seams and water-resistant zippers; the rain coat uses Toray's fluorine-free "Qudas XT" water-repellent treatment, and the middle jacket adds knit side panels for breathability. Goldwin ties the design choices to its long-term "PLAY EARTH 2030" environmental vision, which it describes as balancing competition support with environmental consideration.

The release also links the deal to Goldwin Camp, the company's youth programme pairing children with national-team athletes to support the next generation of winter-sports talent. For Goldwin -- the Japanese group that licenses The North Face in Japan and runs its own Goldwin, Ellesse and Helly Hansen lines across department-store and flagship floors here -- a fourth national-team contract adds to the on-slope credibility it already leans on each autumn at Japanese retail, where its outdoor and ski labels compete for shelf space on the same seasonal story: performance gear tested at the sport's top level, sold through the same stores carrying Goldwin's commercial ranges.