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Hankyu Kobe runs a week-long, roughly 40-brand Hokkaido food fair on its 9th-floor event hall

Kobe Hankyu's ninth-floor event hall turns over to roughly 40 Hokkaido vendors for a week, from a crowd-controlled new cake to a ¥3,780 seven-way seafood bento.

Editorial illustration of a department-store event hall food fair, a soft-serve counter and stacked gift boxes under warm spotlighting, a short queue of silhouette shoppers near a bento display case.
Illustration by floortok.com

Hankyu Hanshin Department Stores, Inc. (株式会社阪急阪神百貨店) said it will run "Autumn Hokkaido Products Fair" (秋の北海道物産大会) in the ninth-floor event hall of Kobe Hankyu (神戸阪急), gathering about 40 brands, from November 11 to 17, according to the company's announcement. The fair runs 10am to 8pm daily, closing at 5pm on the final day, and limits entry until noon for one item the store expects to draw a crowd.

That item is a seasonal cake called Nama Nosuman (生ノースマン, roughly "fresh North Man") from Sapporo confectioner Chiaraken (札幌千秋庵), making its first appearance at the fair in a four-piece box priced at ¥1,481, limited to two boxes a customer. Otaru's Le Tao (ルタオ) is selling a Kobe Hankyu-exclusive chunky Hokkaido apple parfait at ¥1,210, prepared live and capped at 100 a day, and the Hokkaido Tourist Products Association (北海道観光物産公社) is debuting a Hokkaido Chelsea caramel sandwich at ¥1,383 for six pieces, capped at 120 boxes a day.

A live soft-serve counter sells seven regional milk flavours across the run at ¥550 each (a three-flavour tasting set at ¥1,200), rotating from Tokachi, Okoppe, Hakodate and Betsukai dairies in the first half of the week to Ishikari, Noboribetsu and Bifuka dairies in the second. On the savoury side, Sapporo's Kanikousen (蟹工船) is selling a two-crab bento at ¥3,078 and Kura (蔵) a seven-ingredient seafood bento at ¥3,780, both capped at 50 a day; Baisensha (倍煎舎) is running a Kobe Hankyu-exclusive snow-crab-and-corn miso ramen counter at ¥1,550 for 70 bowls daily.

Depachika food fairs are a recurring page in Hankyu's calendar, and the mechanics here follow the format closely: a roster of per-day caps and store-exclusive items designed to pull repeat visits across the seven-day run rather than a single trip, with enough "first appearance" and "store-only" billing on individual items to give loyal shoppers a reason to come back before it closes. For a chain competing on footfall into the depachika rather than any single tenant, that kind of scarcity is the point, not a side effect.