Takashimaya Yokohama runs its 67th Grand Hokkaido Fair, about 100 vendors across two weeks
Takashimaya's Yokohama store runs the 67th edition of its Grand Hokkaido Fair over two one-week stretches in October, with about 100 vendors and a fifth of them new to the store — a reminder of how much a department store's event floor still leans on a decades-old regional food fair to pull footfall through a quiet autumn stretch.
Takashimaya said its Yokohama store will run the 67th edition of its "Dai-Hokkaido-ten" (Grand Hokkaido Fair) from October 14 to 27, split into two one-week runs in the eighth-floor exhibition hall, with roughly 100 vendors trading across the fortnight and about 20 brands making their first appearance at the store.
Hokkaido supplies Japan's largest share of both corn and scallops, and both headline the fair's food offer: a corn-powder soft-serve "corn dome" dessert priced at ¥751 (capped at 150 orders a day) and a scallop ramen at ¥2,200 (300 servings daily), alongside seafood bento boxes priced at ¥1,500 and limited to 30 of each kind a day, plus beef and scallop dishes running from ¥1,296 to ¥4,590. Vendors are drawn from across the prefecture, including Otaru, Obihiro, Kitami, Kushiro, Sapporo and Hakodate, according to Takashimaya.
The two-week split and the capped quantities on headline dishes are standard tools for a department-store food fair of this scale: staggering the run lets Takashimaya refresh part of the vendor lineup and draw repeat visits from the same catchment, while daily limits keep queues and freshness in check across a fortnight. For a Yokohama flagship competing for footfall through a quiet autumn stretch, a 67-year-old fair with a fifth of its lineup new to the store remains a reliable way to pull shoppers onto the event floor and, the format's whole point, down through the basement food hall on the way out.