Hanshin Umeda runs its first breakfast-only fair, chasing a daypart department stores usually skip
Hanshin Umeda's main store is turning its ground-floor food hall over to a breakfast-only fair for the first time, citing a government survey that breakfast-skipping keeps creeping higher -- a sign Osaka's department-store food floors are reaching past sweets and gift boxes into a daypart they have mostly ceded to convenience stores.
Hankyu Hanshin Department Stores, Inc. (株式会社阪急阪神百貨店) said its Hanshin Umeda Main Store (阪神梅田本店) in Osaka will hold "Ashita no Asagohan" (あしたの朝ごはん, literally "tomorrow's breakfast"), the store's first fair built entirely around breakfast, from November 25 to 30 at the first-floor Shokusai Terrace (食祭テラス) food hall, according to the company's November 11 announcement. Dishes are sold until each day's stock runs out.