Isabel Marant previews its A/W collection at Isetan Shinjuku before it reaches anywhere else

Isabel Marant's Japanese subsidiary is giving Isetan Shinjuku the first domestic look at the brand's 2026 autumn/winter collection, according to ISABEL MARANT JAPAN K.K. The pop-up runs from 30 September to 13 October on the main building's second floor, at "The Stage #2," open 10am to 8pm daily.

Five pieces go on pre-sale before the wider season launch, the company said: the Albini dress (¥238,700), the Luada dress (¥304,700), the Fetina blouse (¥150,700), the Laren skirt (¥150,700) and the Bekett ring in a black-and-zebra finish (¥163,900). The brand describes the season's direction as drawing on 2010s Paris nightlife, pairing masculine pieces such as sailor-style cable knits and oversized aviator outerwear against sheer tulle dresses and embroidered corsets.

The pop-up also carries an exclusive: the brand's Bekett wedge sneaker and its bags come in a new scarlet-red colourway sold only at this Isetan run, ISABEL MARANT JAPAN said. Customers who spend ¥80,000 or more before tax receive an Oskan charm, limited to the first 30 shoppers while stock lasts.

A pre-sale at Isetan, ahead of the collection's general release, gives the brand a controlled read on Japanese demand before committing stock more broadly — and the scarcity built into both the colourway and the 30-customer gift is doing the same job the pre-sale window is: pulling the most committed shoppers in early.