Finnish jewellery house Kalevala Koru opens its first permanent Japan store, at NEWoMan Takanawa
After a series of pop-up shops at NEWoMan sites, Finnish jewellery house Kalevala Koru is committing to a permanent Tokyo address at NEWoMan Takanawa ahead of its 90th anniversary in 2027 — another tenant win for JR East's newest station development.
Finnish jewellery house Kalevala Koru will open its first permanent store in Japan on 10 September, at NEWoMan Takanawa, the company said in a release. The store, which Kalevala calls a "concept store," sits on the North 2F level of the JR East development, directly connected to Takanawa Gateway Station.
The opening follows a series of temporary pop-up shops the house has run at NEWoMan Shinjuku and NEWoMan Takanawa, which it said were well received by customers. Kalevala, founded in Helsinki in 1937 and named for Finland's national epic, said the new store gives it a long-term base in Japan ahead of its 90th anniversary in 2027. The shop will keep the same hours as the rest of the facility, 11am to 8pm, according to the release.
To mark the opening, Kalevala said the first 100 customers who spend ¥15,000 or more will receive a complimentary silver snake charm, and it will run free ring-making workshops from 10 to 13 September.
The move fits a pattern at Takanawa Gateway City, JR East's newest station-anchored development: a pop-up first, then a permanent lease once a niche international brand has tested Tokyo demand — a low-risk playbook other specialty retailers have used to enter Japan without committing to a store before they know it will draw traffic. For Kalevala, a house whose designs draw on Nordic folklore and archaeological finds rather than logo-driven fashion, a standing address inside one of JR East's newest commuter hubs is also a test of whether a still-developing catchment can support a specialist jewellery format, not just the food halls and daily-needs retail that usually anchor a new station building.