Chanel keeps the top spot on Lyst's Q2 hot list, but Issey Miyake logs the index's sharpest demand rise
Chanel again topped Lyst's quarterly ranking of fashion's hottest brands and products, the fashion search platform said, but the standout mover was Issey Miyake, whose shopper demand rose faster quarter on quarter than any other brand in the index.
Chanel retained the top spot on Lyst's Q2 2026 Hot List, the fashion search platform's quarterly ranking of shopper demand, the company said. Lyst credited the launch of Chanel's Coco Beach and Métiers d'Art 2026 collections with sustaining brand discovery, and noted that searches for Chanel sunglasses on its platform rose 70% quarter on quarter.
The ranking, which Lyst says combines demand data from more than 160 million annual shoppers on its platform with search, social and editorial signals across a three-month window, also marked the debut of Phoebe Philo's eponymous label at No. 18, after searches for the brand rose 29% quarter on quarter, according to Lyst.
The sharpest quarter-on-quarter demand rise anywhere in the index belonged to Issey Miyake, up 100%, which Lyst placed among its "brands moving fast" for the quarter. One of the Japanese house's pieces, the Madame-T Stole, ranked the second-hottest product globally in the same quarter — among what Lyst described as the season's strongest performers being the pieces best aligned with how shoppers were actually dressing that summer.
A 100% jump in shopper demand for a single quarter is a rare mover even by Lyst's standards, and it lands on a heritage Japanese house better known for pleats and technical fabric than for chasing seasonal trend cycles. Where Phoebe Philo's debut and Chanel's steady lead reflect the pull of a famous name, Issey Miyake's rise reads as demand for the product itself — a reminder that a Japanese house's global heat can move sharply without a headline collaboration or a celebrity attached to it.