PLUS VENDOME brings its fifth Yuki collaboration to a pop-up at Hankyu Umeda
PLUS VENDOME stages a pop-up at Hankyu Umeda from November 18-24 around its fifth collaboration with model Yuki, pricing jewellery from under ¥10,000 to a ¥253,000 Standard line -- a department-store playbook built for both impulse buyers and repeat collectors.
Vendome Yamada Co., Ltd. said its jewellery brand PLUS VENDOME will run a pop-up at Hankyu Umeda Main Store's 1st-floor Kotokoto Stage 12 from November 18 to 24, timed to its fifth collaboration with model Yuki.
The collaboration piece -- a K10 and brown-diamond chain ring with a snowflake charm, priced at ¥38,500 and sold with a mini box -- launches alongside the brand's regular jewellery lines, which the company lists running from a ¥9,900 silver starting price in its Body collection up to ¥253,000 in its Standard line of K18 and K10 pieces. Yuki is scheduled to appear at the pop-up for a ticketed meet-and-greet on November 21 from 11am to 12:30pm, with the brand's designers also making in-person appearances on some other days, the company said.
The pop-up carries its own set of purchase incentives: a small gift for the first customers each day while supplies last, an original tote bag for purchases of ¥33,000 or more, and a jewellery charm for following the brand's Instagram account.
The pricing spread -- from under ¥10,000 pieces through to a quarter-million-yen Standard line, anchored by a collectible collaboration drop in its fifth instalment -- is a familiar accessible-jewellery playbook: a department-store pop-up that opens the brand to impulse buyers at the entry price point while giving repeat collectors a limited piece and a live event to chase.