Shimamura's Thailand brand SHIMA Park adds two Bangkok Disney pop-ups, taking its store count to seven
Shimamura Co., Ltd. is opening two more pop-ups under its dedicated Thailand brand SHIMA Park at Bangkok's Central World and Central Park shopping centres, tied to a Disney event running into January: a read on where Japan's value-fashion chains are testing export growth as the home market ages.
Shimamura Co., Ltd. (株式会社しまむら), the Saitama-based, Tokyo Stock Exchange-listed apparel chain, said its Thailand brand SHIMA Park (シマパーク) will open two pop-ups tied to a Disney event at Bangkok shopping centres Central World and Central Park, according to a November 9 announcement. The Central World pop-up, in an outdoor venue, runs November 12, 2026 to January 3, 2027; the Central Park store, in a dedicated event space, opens November 18 and also closes on January 3. Both take cashless payment only and operate 10:00 to 22:00.