TAG Heuer turns its Ginza boutique into a flagship, marked with a 100-piece Carrera made only for Japan
TAG Heuer has rebuilt its boutique of eight years on Ginza's Chuo-dori into a new flagship, marking the reopening with a Carrera chronograph made in just 100 pieces and sold only in Japan -- a bet that one of Tokyo's most contested watch addresses still has more to give.
TAG Heuer has reopened its boutique on Ginza's Chuo-dori (中央通り) as a new flagship, LVMH Watches & Jewelry Japan said in a release dated 6 November. The store, at 3-5-5 Ginza, Chuo-ku, Tokyo, began welcoming customers on Saturday, 7 November. The Swiss watchmaker has held the site since 2018; the rebuild turns a standing boutique into what the company calls a new Tokyo landmark.