Takashimaya turns its store-design expertise into a stand-alone Vietnam interiors business
Takashimaya's interior-design subsidiary has opened a wholly owned Vietnam company selling luxury home-interior work directly to Ho Chi Minh City's wealthy homebuyers, packaging fit-out know-how built inside its own stores into a service business abroad.
Takashimaya has opened a luxury home-interiors business in Vietnam, holding an opening ceremony for a show unit in Ho Chi Minh City on 28 July, the department store group said in a release.
The business is run by a new company, TAKASHIMAYA INTERIOR LIMITED, based in Ho Chi Minh City and wholly owned by Takashimaya Space Create (TSC), the Tokyo-based subsidiary that handles interior fit-out for Takashimaya's own stores. TSC set up the venture with capital of just $70,000, according to the release; it was established in June 2025 and began operating on 28 July 2026.
The show unit sits inside a luxury housing development in Ho Chi Minh City's Nha Be district, on Celesta Avenue — part of Celesta City, an estate developed by Singapore's Keppel. Keppel's Celesta City president, Alvin Lee, attended the ribbon-cutting alongside the new venture's president, Ichiro Okazaki, and TSC's chairman and president, Yasushi Yamashita and Koji Kawahara, Takashimaya said.
The interiors were designed jointly by the French design house MCA and TSC, blending what Takashimaya called French elegance and Vietnamese sensibility with the storage, layout and durability standards developed for Japanese homes.
Takashimaya framed the launch as an extension of its long-running work fitting out interiors for global luxury brands, applying what it called Japan's "omotenashi quality" to capture demand from Vietnam's wealthy homebuyers as the country's economy and living standards rise. The company said the move is also meant to widen its own business base.
The bet is less about Vietnam specifically than about the business model. Japanese department stores have always designed and fitted out shop interiors in-house, including for the luxury tenants on their own floors; Takashimaya is now selling that capability directly, to individual homeowners, through a barely capitalised subsidiary rather than a store lease. It is a low-cost way to test whether "Japan quality" carries a premium with Southeast Asia's newly wealthy — well short of the far larger commitment a department store opening would require.