United Arrows launches a comfort-wear line built with beauty brand John Masters Organics
United Arrows is putting a beauty brand's formulations into its own apparel, launching a new comfort-wear line in Tokyo stores from September 17 and previewing it at pop-ups in two of the city's busiest retail complexes.
United Arrows will begin selling a new comfort-wear line developed with the beauty brand John Masters Organics, the Japanese select-shop group said, with in-store sales opening September 17 and pop-up shops to follow at two of Tokyo's busiest retail complexes.
The line, branded john masters UNITED ARROWS, pairs John Masters Organics' plant-based skincare approach with United Arrows' clothing design, according to the companies, spanning loungewear, city-wear and home essentials for the 2026 autumn/winter season. Pieces include argan-oil-treated tops and a one-piece, and cardigans in a brushed fabric the companies call MOCO, priced from ¥5,940 to ¥17,930.
Sales begin September 17 at eight United Arrows green label relaxing stores and online, the company said. Pop-up shops follow at NEWoMan Shinjuku from September 24 to October 12, then at Shibuya Scramble Square from October 16 to November 3.
Skin-feel as a reason to buy clothes
The companies describe the products as built around comfort felt through the skin rather than judged by eye — territory usually claimed by a beauty counter, not a clothing rail. Running the line through two pop-ups before it settles into permanent shelf space lets United Arrows test the pitch against the commuter and shopping traffic those two malls pull, ahead of any wider rollout.