Japan Market Data
Inbound spending — entertainment & services
Inbound tourism
Year to date is floortok's own arithmetic on the published months — a total for sales and arrivals, an average for prices and rates — set against the same months a year earlier. The bars are each month's year-on-year change.
| Quarter | Inbound spending — entertainment & services (¥ billion) | Year on year |
|---|---|---|
| Q2 2026 prelim. | 108.8 | +5.4% |
| Q1 2026 prelim. | 124.7 | +17.1% |
| Q4 2025 | 108.5 | +8.2% |
| Q3 2025 | 105.4 | +17.1% |
| Q2 2025 | 103.2 | +25.1% |
| Q1 2025 | 106.5 | −2.3% |
| Q4 2024 | 100.3 | +58.2% |
| Q3 2024 | 90.0 | +16.9% |
| Q2 2024 | 82.5 | +75.2% |
| Q1 2024 | 109.0 | +32.1% |
| Q4 2023 | 63.4 | — |
| Q3 2023 | 77.0 | — |
| Q2 2023 | 47.1 | — |
| Q1 2023 | 82.5 | — |
Spending on entertainment and services (娯楽等サービス費: theme parks, museums, tours and guides, hot springs, shows, sports) by foreign visitors in the quarter, all purposes, all markets, including the share of package-tour fees the agency allocates to it. Same coverage as the total. 2023–2025 are final (確報); 2026 Q1 is the agency's second preliminary and 2026 Q2 its first, and both are revised.
floortok processing: Converted by floortok: the Japan Tourism Agency publishes this in 億円; shown here in ¥ billion (÷10). The figure and, where present, its year-on-year are the agency's.