Aeon's private-label arm puts GODIVA's name on everyday chocolate for roughly 2,900 stores
Aeon and its private-label arm Top Valu are putting GODIVA's name on three new chocolate items rolling out from November 18 across roughly 2,900 Aeon, Aeon Style and Maxvalu stores -- a concrete, store-count-backed example of a premium chocolate maison licensing its name onto Japan's everyday supermarket shelf.
Aeon Co. and its private-label subsidiary Top Valu Co. said they are launching a line of chocolate products made in collaboration with GODIVA, rolling out in stages from November 18 across roughly 2,900 stores under the Aeon, Aeon Style and Maxvalu banners, according to the companies' November 10 announcement.