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ASICS' nine-month profit rises 33% to a record, as Onitsuka Tiger keeps climbing and a weak yen does some of the work

ASICS posted record nine-month sales, profit and net income, led again by Onitsuka Tiger and a SportStyle line growing even faster -- but about a third of the headline growth came from a weaker yen, and the company's own filing offers two very different readings of how Japan performed.

Editorial illustration of a sportswear store wall with three rows of athletic shoes each lit by its own spotlight, a polished floor faintly reflecting a city skyline.
Illustration by floortok.com

ASICS Corporation (株式会社アシックス), the Kobe-based sportswear maker that also owns Onitsuka Tiger, reported net sales of ¥805.1bn for the nine months to September 30, 2026, up 28.8% year on year, with operating profit up 37.5% to ¥175.5bn and profit attributable to owners of parent up 32.9% to ¥114.7bn, all record highs for the period, according to its consolidated financial summary. On a currency-neutral basis -- stripping out the effect of exchange-rate moves -- the company said sales rose a still-strong 19.2% and operating profit 28.2%, meaning close to a third of the reported sales growth, and about a quarter of the profit growth, came from the yen's weakness rather than more units sold or higher underlying prices.