AURALEE's AW26 pop-up brings a lottery-only capsule to Isetan Shinjuku Men's
Isetan Shinjuku's Men's Building gave contemporary Japanese label AURALEE its ground floor for a week-long pop-up, selling a store-exclusive capsule through a lottery that gave its own cardholders first refusal — a scarcity play built for a department store trying to keep men off their phones and on the shop floor.
Isetan Shinjuku's Men's Building said contemporary Japanese label AURALEE took over its ground-floor "The Stage" space for an AW26 pop-up running from September 23 through today, September 29, according to the store's own shopping-news page.