Cainz opens a 12th small-format Reform shop, its eighth in Tokyo, inside Kichijoji's Coppice mall
A 39 sqm renovation-consultation counter opens inside a Kichijoji shopping centre as Cainz presses toward 50 such shops by next fiscal year, its latest bet that service, not inventory, is the way into a Tokyo mall floor.

Cainz Corporation (株式会社カインズ) opened its 12th small-format Reform shop on November 12, inside Coppice Kichijoji (コピス吉祥寺), a shopping complex by Kichijoji Station in western Tokyo, the home-centre operator said. It is the format's eighth store in Tokyo, and Cainz is aiming for 50 Reform shops nationwide by the fiscal year starting next spring -- more than double the 20 it is targeting by the close of the current fiscal year this coming February.