Dior gives its holiday make-up line a four-counter Tokyo head start before going nationwide November 13

Parfums Christian Dior Japan said on October 27 that its holiday 2026 make-up collection, the Dior Backstage Holiday 2026 Pop Glow Collection, goes on pre-sale from November 10 at Dior's official online boutique and four Tokyo counters — House of Dior Beauty in Ginza, Omotesando and Marunouchi, plus Dior Beauty Shibuya — three days before the line reaches stores nationwide on November 13, according to the company.

The limited-edition range, created under Dior make-up creative and image director Peter Philips, comprises three products in matching shade trios named Icy Rosy, Glazed Honey and Sparkly Plum. The Backstage Glow Maximizer Palette sells for ¥6,930 tax included in each of its three shades (Icy Rosy Glow, Glazed Honey Glow, Sparkly Plum Glow); the Dior Addict Lip Glow Oil and the Dior Addict Lip Glow balm are each ¥4,950 tax included, across the same three shade names, according to the company.

Limiting early access to a handful of flagship counters, rather than opening it everywhere at once, is a familiar lever on Japan's beauty floors in the run-up to the year's biggest gift-buying weeks: it rewards the shoppers willing to come to Ginza, Omotesando, Marunouchi or Shibuya in person, and gives those four counters a bump in holiday-season footfall before the wider market gets the same product. For a seasonal, limited-edition line with no permanent place on the shelf, where a brand chooses to sell it first says as much about which counters it wants busy over the following month as the make-up itself.